Challenger pharmaceutical brand UCB was a relative unknown among HCPs working in immunology. But with a superior biologic, they deserved a way to stand out from the crowd.

 

Alongside our campaign teaser film, we worked with renowned conceptual photographer Romain Laurent to created perception-altering imagery that mirrored UCB's bold ambition to re-envision immunology.

Immune To The Impossible debuted at the 75th anniversary of EULAR congress.