ALFA ROMEO & JEEP
Goodwood Festival of Speed
Creative direction, storyboards and social film concepts for Facebook and Instagram coverage of Alfa Romeo and Jeep at Goodwood Festival of Speed.
The Alfa Romeo concept centred around the idea of 'Mechanics meets emotion' - directly translated from the manufacturer's Italian strapline: 'La meccanica delle emozioni'.
For Jeep's Goodwood Festival debut, the films encouraged fans to 'Experience the Legend', with dynamic content to rev up attendees with the noise, energy and adventurous off-road spirit of Jeep.