Goodwood Festival of Speed

Creative direction, storyboards and social film concepts for Alfa Romeo's Facebook and Instagram coverage of Goodwood Festival of Speed.


Our concept centred around the idea of 'Mechanics meets emotion' - directly translated from the manufacturer's Italian strapline: 'La meccanica delle emozioni'.


The films heightened anticipation for fans, building to a crescendo of thrills experienced seeing these iconic performance cars together with their Formula 1 sister car on the Goodwood Hill Climb.